Kunvarji

Digital Marketing Lead – Kunvarji Group (Mumbai)

Join Us in Building the Future of AI-Enabled Marketing

At Kunvarji Group, we are transforming the way marketing operates. We are building a modern, technology-driven marketing ecosystem powered by AI, automation, specialist agencies, and strategic partnerships—not large in-house teams. We are looking for a dynamic Digital Marketing Lead who can partner with business leaders, drive growth-focused marketing initiatives, and build a high-performance vendor ecosystem across our diverse businesses.

Key Responsibilities

✅ Partner with business leaders to understand growth priorities and translate them into marketing strategies.

✅ Lead digital marketing initiatives across multiple business verticals, focusing on:

• Lead generation
• Brand building
• Performance marketing
• SEO and search visibility
• Social media marketing
• Content marketing
• Employer branding
• Website and digital experience enhancement

✅ Manage and strengthen a network of digital agencies, creative partners, performance marketing firms, SEO specialists, PR agencies, production vendors, and freelancers.

✅ Drive adoption of AI and marketing technologies to improve productivity, speed, quality, and campaign effectiveness.

✅ Develop and optimize customer journeys, websites, landing pages, and conversion funnels to improve engagement and business outcomes.

✅ Support business teams with marketing collateral, presentations, campaigns, videos, brochures, events, and product launches.

✅ Track marketing effectiveness through dashboards, analytics, ROI measurement, and business reporting.

✅ Stay ahead of emerging trends in AI, digital marketing, customer behaviour, and martech.

What We're Looking For

• 10–15 years of marketing experience, with significant leadership exposure.
• Mandatory experience in BFSI (Broking, Wealth Management, Banking, Asset Management, Insurance, Fintech, or Financial Services).
• Strong expertise in digital marketing, performance marketing, SEO, content strategy, social media, and analytics.
• Proven ability to manage agencies, external vendors, and strategic partnerships.
• Hands-on experience with AI tools, marketing automation platforms, CRM systems, and marketing technologies.
• Strong business acumen with a focus on measurable outcomes and ROI.
• Excellent stakeholder management and communication skills.
• Ability to thrive in a fast-paced, entrepreneurial, and high-accountability environment.